Games your customers pay to play
A prediction game, sweepstake or competition site with entry, payment, scoring and a live leaderboard, all automated. It gives your business a reason to message its whole audience every few days for a month, and it collects paid entries while it does it. We proved the model with a World Cup game: 79 paid entries, a £500 pot, and not a single support ticket.
Ran a full World Cup without us touching it
One admin action entered each round of results and rescored every entrant at once. The leaderboard refreshed itself every 30 seconds for a month. Nobody chased a payment, reset a password or asked where their picks went.
Built like software, because it is
Postgres behind locked-down functions, Stripe for payment, and a security pass before launch that covers the mistakes competition sites actually make, like leaking entrant emails through guessable entry codes. Read the full case study.
One engine, many games
The architecture behind the predictor adapts to any event with fixtures, a countdown or a result. These are the shapes we quote most.
Prediction game
The full WC26 shape. Predict group standings and side bets, fill a bracket, score points against real results all tournament. Fits any World Cup, Euros, league season or awards night.
Knockout bracket
Call every round from the last 32 to the final. Locks itself before kick-off, rescores as results land. Works for cup runs, darts, tennis, boxing undercards.
Sweepstake & prize draw
Paid entry, random or picked allocation, automated draw and winner reveal. The office sweepstake, grown up and running itself.
Weekly tipping
Guess the score or pick the winners every round. A season-long reason for your audience to come back every single week.
Milestone & target games
First to 100 goals, race to a fundraising total, countdown challenges. Any number that climbs can carry a leaderboard and a prize.
Advent & countdown campaigns
A door a day, a question a day, a reveal a day. Built once, then it runs the whole campaign on a timer while you watch the entries.
Three sizes, priced in writing before we build
Every game includes payment, automated scoring, a live leaderboard, no-account entry and a pre-launch security pass. The difference is scale and lifespan.
One-off game
- Paid entry through Stripe
- Automated draw or scoring
- Live results page
- Winner reveal, done for you
- Yours to re-run next year
Season game
- Everything in One-off
- Group predictions, side bets and brackets
- Leaderboard refreshing every 30 seconds
- Mini-leagues with share codes
- Admin console: one action rescores everyone
- Monitored for the length of the event
Platform build
- Everything in Season
- Multiple games under one roof
- Your brand, your domain, your data
- Compliance-heavy formats scoped properly
- Priority support and development
Re-running last year's game costs 40 to 60% of the original build, because the engine already exists. Prize money is always the client's, and entry fees go straight to your Stripe account, never through ours.
What clients ask before a game build
How long does a game build take?
A one-off sweepstake or draw takes 2 to 3 weeks from brief. A season-length game like the predictor takes 4 to 6 weeks. We build to your event date, and the deadlines inside the game (entry close, bracket lock) automate themselves from day one.
Do players need to create accounts?
No. Players get back in with the entry code from their confirmation email, or just the email address they signed up with. No passwords means no resets, which is most of the reason the World Cup game produced zero support tickets.
Who handles the money?
Stripe, paying directly into your account. We never hold entry fees. Confirmation is automated end to end, including a reconciliation check that catches any payment that half-completed.
What about gambling rules?
UK prize competitions and free draws are lawful when structured correctly, and we build to that structure. If what you want crosses into regulated betting, that's a platform-tier conversation with your own legal advice in the loop, and we'll tell you which side of the line your idea sits on before any money changes hands.
Can it run again next season?
Yes, and that's the point. The engine is yours. A re-run costs 40 to 60% of the first build: new fixtures, new branding tweaks, same machine underneath.
Got an event, a season or an audience?
Tell us what your customers care about and we'll come back within 24 hours with the game we'd build, the price, and the walkthrough above as proof it works.
Scope my game