Every job we do, priced and published
No "prices from" games and no quote dance. These are the numbers we charge every client in Liverpool, the North West and beyond. If your job doesn't fit a package, we'll price it in writing before any work starts.
Website builds
One-off price. Live in 14 days from sign-off, or £50 off. You own every file.
Starter
- Custom design in your brand
- Imagery sourced and optimised
- Mobile-first, fast, secure
- Contact form and click-to-email
- One round of changes included
- Hero video
- SEO setup & Google Business Profile
Standard
- Everything in Starter
- Cinematic hero video
- Full copywriting, every page
- SEO setup on every page
- Google Business Profile created or tuned
- Analytics wired in
Plus
- Everything in Standard
- Video on key pages, not just the hero
- Payments or bookings built in
- 2 SEO blog posts written and published
- Social launch kit for your channels
- First month of Care Growth free
Bolt-ons: extra page £75 · copywriting £50 a page · logo or brand refresh £150 · pro photo sourcing £120 · extra review rounds priced on ask.
What the same work costs elsewhere
UK market rates below come from published agency and freelancer rate cards. Industry studies suggest a 5-page agency build alone runs £1,500 to £5,000 before you add SEO, copy or video.
| What you're buying | Typical UK market rate | At Criael |
|---|---|---|
| 5-page custom build | £1,500–£5,000 | £895 all-in (Standard) |
| Website copywriting, 5 pages | £475–£1,500 | Included in Standard |
| SEO setup on a small site | £300–£1,000 | Included in Standard |
| Promo / hero video | £150–£3,000+ | Included in Standard, or £149 standalone |
| Monthly SEO retainer, local | £500–£1,500/mo | £199–£349/mo |
| Website maintenance | £20–£200/mo | £35–£120/mo, edits included |
Stack the Standard column and the same basket costs £2,275 or more at market rates. Ours is £895 because one founder and an efficient process replace an office full of overheads.
Care plans
The build gets you online. The care plan keeps you online, safe and fresh. Cancel any month, no tie-ins.
Essential
- Hosting and SSL managed
- Daily backups
- Uptime and security monitoring
Growth
- Everything in Essential
- Monthly content edits
- 1 blog post a month
- Plain-English analytics report
Pro
- Everything in Growth
- Priority same-day turnaround
- Larger edit allowance
- Payment-link management
SEO & content
Monthly retainers that do the graft Google rewards. Comparable local retainers run £500 to £1,500 a month at UK agencies.
SEO Lite
- Keyword research, refreshed monthly
- On-page optimisation
- 1 SEO blog post a month
- Google Business Profile updates
- Monthly report, readable in 5 minutes
SEO Growth
- Everything in Lite
- 4 posts a month
- Active optimisation across the whole site
- Review strategy and competitor tracking
- Quarterly strategy call
One-off SEO setup · £199–£295
For sites we didn't build. Audit, on-page fixes, Google Business Profile and search-engine registration. Priced after a free site check.
Standalone hero video · £149
One cinematic clip for your homepage or socials, shot to your brand. Market rate for a produced clip starts around £1,000.
Rankings are never guaranteed, here or anywhere honest. What you get is the work, done monthly, and a report showing exactly what moved.
Workplace automation
Bespoke systems that answer missed calls, chase reviews and reminders, and hand you back your evenings. Scoped and priced in writing after an audit.
| Service | Price | What you get |
|---|---|---|
| Automation audit | £150–£250 | We map where your hours go and what to automate first. Credited in full if you go ahead. |
| Single workflow | £750–£1,500 | One system, built and tested. Missed-call text-back, review chasing, invoice reminders. |
| Criael Autopilot | £995 setup + £250/mo | Your front desk, running while you work. Texts back every missed call in seconds, answers the usual questions, and books the job straight into your calendar. Monitored daily. |
| Multi-workflow project | £2,000–£4,000+ | Several connected systems across your business, delivered in stages. |
| Automation care | £250–£500/mo | Monitoring, fixes and improvements. We spot a failure before you would. |
Asked before every deal we've done
Is £450 too cheap for a good website?
The price is low because the process is efficient and there's no office, no juniors and no agency mark-up. Judge the work on the work page, not the number.
Do I own the website?
Yes. Domain, files, copy and images are all yours. Leave whenever you like and take everything with you. Compare that with rental platforms, where cancelling deletes your site.
What happens after launch?
Your site is yours to keep as-is. Most clients add a care plan from £35 a month so hosting, security, backups and edits are handled, with a monthly report in plain English.
Do you guarantee Google rankings?
No, and you should question anyone who does. We do the work Google rewards, and the monthly report shows the movement. Industry studies suggest well-built local sites see progress within 3 to 6 months.
I already have a site on Wix or a directory platform. Why move?
If it ranks, loads fast and you own it, keep it, and we'll say so in your free site check. If you rent it, the maths rarely works in your favour: our breakdown of rental sites runs the numbers.
How does the 14-day promise work?
The clock starts when you sign off the brief and send your content. If your site isn't live 14 days later, £50 comes off the bill. That promise sits in the contract, not just on this page.
Pick a package, or let us recommend one.
Send your web address for a free site check and we'll reply within 24 hours with the honest starting point and the exact price.
Get a free site check